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Client Case Study: Cransley Hospice

I had the pleasure of working with Cransley Hospice in early 2021 to support them with their social media management. Cransley Hospice provide care for patients with a life-limiting illness who need the specialist help of hospice care, based in Kettering, Northamptonshire.

I absolutely loved working alongside the marketing team at Cransley Hospice, who are so passionate about raising awareness and funds for the much-needed hospice.

Jenine Rees, Marketing Manager kindly offered to tell you all a bit about how I supported her and the team.

Thank you Tamara for all your hard work. You've enabled us to continue our growth strategy consistently across all channels and it's been a real pleasure working with you over the last few months.

Jenine Rees- Cransley Hospice Marketing Manager

What support have you had from Dot & Stripe?

Tamara supported us with social media magnement for four social channels (Instagram, Facebook, Twitter and LinkedIn) for just over four months.

What were your goals prior to working with Tamara?

It was important for us to maintain our presence within our community, build engagement and reach for each channel, in line with the overall Social Media strategy. We needed to promote the Cransley Hospice Trust events and fundraising activities to generate income and attract customers through the various channels.

What challenges were you experiencing?

Time was our biggest challenge.

What was most important to you when choosing the right specialist to work with?

We needed someone with a proven track record of skills and experience to take the role on and run with it, with minimum management from the team. A good cultural fit with the team. Someone with an awareness of the sector and sensitivity to the charity.

How has Tamara made a difference to the business? And how has hiring her affected your own role within the business?

Tamara enabled us to maintain our presence across all social channels, fitting in with the team from day one. Her suggestions and advice have helped to shape the Social Media calendar and given us the opportunity to try out a new scheduling tool- Agorapulse.

What results were improved?

All our channels experienced uplift and growth.

What three words would you use to describe your experience of working with Tamara?

Professional, flexible, nothing too much trouble (oops more than three!)

What would you say to someone consider working with Tamara?

I would definitely recommend Tamara. She's worked really hard to help us with our Social Media management whilst we recruited a new digital marketing coordinator to the team. She didn't just do the job, but offered advice and recommendations to the team, coming up with fresh ideas for content to improve the SM calendar.

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