As we hit December it has been a good time to reflect on my business journey as a lockdown start-up and think about what 2021 may hold.
Starting a business at the beginning of a global pandemic may seem a bit bonkers to many but it has been an incredible year for me and Dot & Stripe in so many ways.
None of us could have imagined what 2021 would have in store for us and at the start of the year I was happily doing some freelance marketing work and juggling a 3 and a half year-old and a new baby. For a long time, the idea of setting up a ‘proper’ marketing business was on the cards, but it never felt like the timing was right.
Sadly, as lockdown loomed my freelance work went on hold and it was the metaphorical butt kick, I needed to get my business started. I met with a fantastic business coach (Lisa Sheppard Coaching) who helped me get started and come March I had my business set up.
Lockdown turned out to be a boost for my business rather than a hinderance. My husband was working at home so we were both juggling the children, I was able to attend LOADS of networking sessions which had moved online , meeting people from across the country and many businesses were looking for advice on how they could adapt and grow, so I was able to jump in and support them.
By May 2020, my website was officially launched, and I was counting down to hosting my first workshop helping small businesses build up their ideal customer personas and build better content plans. I managed to get some speaking opportunities in networking groups and even a podcast, and I threw myself into get my business out there.
In July 2021 I attended the first ONline Showcase hosted by Polka Dot Events exhibiting what I had to offer and another opportunity to network.
By August, the opportunity to take on running my own networking group landed in my inbox and so I signed up as leader of MIB International Networking Northampton, aimed at mums and women in business in the local area. That has been hugely rewarding, and as we approach the end of the year, we have hosted 4 networking sessions and the group is almost at 300 members.
Throughout the year I supported many businesses with content planning workshops, social media management, content creation, marketing clinics and lots of other marketing support. I have even been lucky enough to work alongside PR agencies and digital agencies helping with their clients too.
I am excited to see what 2021 brings for Dot & Stripe. It will officially be my first year in business by April 2021 which is just incredible. I have achieved so much in such a short space of time, all whilst managing childcare and a global pandemic (which has not always been easy) but I have BIG plans for levelling up in 2021. So, watch this space!
Here are a few groups and people that have really supported me, and I want to say thank you:
Keep your eyes peeled on what is to come from Dot & Stripe in 2021- I cannot wait to see what happens next!