Our next intake STARTS JUNE 2024 - Grab your spot today
Dot & Stripe Marketing Consultancy
Introducing the

Capture & Convert Program.

Build an email campaign that lands you more children’s activities customers in 4 weeks.

Next intake starts 10th June 

Doors close 9th June!
Join the program here

You are ready if:

⭐️ You are a thriving children’s activities provider with happy customers booking your sessions
⭐️ You’re ready to start using email to sell more spaces but aren’t quite sure where to start
⭐️ You are marketing on social media but aren't getting as many sales as you would like
⭐️ You might even be sending a regular email newsletter to your parents
⭐️ You want one simply strategy that can sell more spaces

You have been trying to promote your children’s activities classes but:

✖️ Social media is taking up most of your time and not delivering results
✖️ You’re fed up of giving away so many free trial classes that don’t convert into sales
✖️ You’re busy doing what you are great at (hosting your classes) and are worried you don’t have the time to add another channel to your to do list
✖️ Your sending a monthly newsletter and it’s not really engaging your audience

Your classes can’t become your families favorite day of the week if they don’t hear from you.

Do you think:
You don’t have the marketing skill to write emails or understand the tech
Sending emails will bother your audience
Nobody will sign up to my email list
That you don’t have time to add another marketing channel to your to do list

Well after Capture & Convert:

You’ll know exactly what to say and how to share it
You’ll understand that your dream clients WANT to hear from you
You will see that with the right offer your parents will be signing up in an instant
You will have an automated system in place that lands you more dream customers

Imagine if:

Within a few months you will have signed more ideal parents who are booking your sessions
You could be creating seasonal email campaigns that can keep generating results
You will be able to claim back the time with an automated system in place that can generate results
You will get the freedom to be able to focus on the areas of your business and home life that you are great at
You get the confidence as a consistent brand

Imagine building your campaign in the time it takes you to watch your favourite movie...

Capture & Convert.

Capture and Convert will teach you how to build an email campaign that lands you more children’s activities customers in 4 weeks.

Your self study training takes less under 2 hours but get my support for 4 week to get this DONE.
Capture more leads than ever and convert those leads into customers via email with:
A step by step system for creating highly converting campaigns from welcoming new subscribers to landing new clients
Done for you templates so you never have to wonder what to write
Access to an on-demand support Inbox for your burning questions so you never have to stay stuck for long
A bespoke Review of your final Campaign so you can get my send-off before you send it off
Land more customers
The Capture and Convert framework will teach you how to build an email campaign so you can land more children's activities customers.
Learn where you like
The curriculum is in bite size, self study format SO YOU don’t need to worry about watching live plus you get lifetime access to review as and when you need it again.

All the training takes less than 2 hours but you will have me for support for 4 weeks.
The hard work is done for you
Grab your ready to go templates SO YOU CAN simply drop in your brand message and get your lead magnet and emails created FAST.
Don’t go it alone
The on demand support inbox is accessible 24/7 so you can ask when it comes into your head as and when you need SO YOU never have to Google a question again.
See what others are asking
The Ultimate Notion Troubleshooting Guide delivered straight to your inbox will answer any and all questions you have about creating lead magnets. Get access to an ever-growing bank of answers from people just like you.
Get my bespoke feedback
Share your Capture and Convert campaign straight to me SO YOU CAN get bespoke feedback and be confident before you launch.

Hello I’m Tamara…

I have ‘literally’ got my hands dirty- and been where you are as a franchisee for a messy play franchise and also as marketing director supporting the team.
I’m an award winning marketing consultancy with over 20+ years experience

I have used the Capture & Convert framework to grow my own list, and many leading children’s activities providers

I focus on teaching you the steps, and then support you with a bespoke review so you can be confident before you launch

Want to be the first to grab a space? 

Doors are now open

Join Capture & Convert and you can nab some juicy bonuses

We have some MEGA incentives to grab your space early in the programme.

The first 10 people to sign up get  a 30 minute 1:1 with me to book anytime

PLUS If you are really fast...

1st to enrol...

Grab a FREE Ticket to the ICAP Conference 2025

As a trusted partner of the Institute of Children's Activity Providers I am thrilled to invite you as my guest to their next conference in 2025. An event not to be missed.

The Institute of Children’s Activity Providers are a professional membership body and community of business owners and leaders operating in the children’s activity sector.
They aim to champion best practice, raise standards and innovate, driving positive change and progression across the industry.

Next 2 to enrol...

Grab 6 months in the Bright Futures Marketing Club

Ready to access all the marketing training and templates you need for your children’s activities business? Then I am thrilled to welcome you to my Bright Futures Marketing Club.

Access a marketer in your pocket so you never have to scroll endlessly for answers – you get the training, templates, expertise, and accountability to get marketing DONE.

The next two to enrol can claim 6 months FREE in the community with me.

First 5 to enrol...

Access the Approaching Schools & Nurseries Campaign Toolkit

Get access to Cerys Keneally's most popular paid training - her "Campaign Mapping Masterclass" (normally sold for £99), along with all the accompanying resources - her Campaign Calculator, Campaign Calendar and Campaign Planning sheet. 

This toolkit is designed to help you have a consistent approach to contacting schools or nurseries all year round so you can start to have a consistent income as a result!

Huge thanks to Cerys Keneally for sharing this amazing bonus.

EXCLUSIVE BONUS: GDPR training from KoffeeKlatch

We have partnered with our friends at KoffeeKlatch to give you an incredible juicy bonus training all about child centred businesses. 

We know GDPR can be alienating and confusing but you don’t have to worry any more. This incredible training is included in your Capture & Convert program.
The training is avaliable on demand and hosted by Jo Brianti from Koffeklatch. Jo is a School Governor and Trustee of a children's charity giving her clear understanding of the issues children's activity providers face. This combined with her project management and data protection officer expertise helps her to find simple solutions for child centred businesses.

Plus join Capture & Convert and you can nab an exclusive discount code to use when you work with Koffee Klatch.

EXCLUSIVE BONUS: Pebble guide to transferring data

Our buddies at Pebble have given us an exclusive mini training on how to maximise your booking system and connect into your email marketing platform, to make the most of that amazing marketing data.
Pebble is a fast-growing marketplace and management software for everything childcare related. They work with businesses in the early years industry all throughout the UK to increase exposure through our marketing efforts and strategic partnerships while also providing a seamless booking journey for providers and parents.

Plus join Capture & Convert and you can nab an exclusive discount code to use when you join Pebble.

Kim said 'It's made my life easier '....

The Capture & Convert course is an amazing tool for me and my business. 

As someone who is not the best at IT/Canva, the ease of having everything ready made for me made my life so much easier!

I literally just had to create the content and copy and paste it in. 

My end result is a well polished document that I’m not embarrassed to send out! It looks amazingly professional. 

Being able to reuse the tools I’ve learned will be a massive help in the future to. So invest in yourself and sign up!

Kim- Sensory & Toddler Classes

Want to get your lead magnet sorted for summer? 

Doors are open today

Smash 2024 with an amazing sales generating Capture & Convert system in place.

Once you join the Capture & Convert program you get:
A curriculum of 2 hours of pre-recorded, self paced lessons in easy, bitesized chunks teaching you how to create highly converting campaigns
Done for you templates so you never have to wonder what to write
Easy to follow action steps and tasks to get you taking immediate action
Access to an on-demand support Inbox for your burning questions so you never have to stay stuck for long for 4 weeks
A bespoke Review of your final Campaign so you can get my send-off before you send it off
Plus BONUS access to in depth case study from a fellow Children's Activities provider so you can see the system in action

Plus Complete your Capture & Convert campaign and unlock access to the Spring done for you templates to create your next seasonal campaign

What's the cost?

Capture & Convert

Pay in full £310

Split Payment Plan

3 x £104

inclusive of UK VAT.
Sign Up Today

Are you trying to be on ALL the channels rather than the RIGHT channels for your audience.

Claire said 'Do it'....

DO it, It is so worth the investment

I found the Capture & Convert programme really easy to follow.

Tamara's videos are great and show you what to do step by step so even if like me you have no idea what to do with technology it is easy to complete each step. 

I have increased my number of website enquiries and sign ups as a result of the programme too.
Claire- Yoga Business
I WANT you to succeed and LAUNCH your lead magnet, not just LEARN how to build one.

Unlike many generic email training programs, Capture and Convert not only delivers bespoke feedback on your specific campaign but is also built with children's activity providers in mind.

Write an email campaign in half the time you spend scrolling on reels.

Capture & Convert takes less than 2 hours to complete.

Experience talks...

I really LOVED Capture & Convert. It's been fabulous
Julie from Dot Kids Franchise
The biggest help is that I have got myself more organised. Whereas before I was trying to do a bit of everything and just going with the current idea, I’m now making a clear plan and feel much better for it.

The Capture & Convert curriculum.

Learn why email is the perfect marketing platform to Capture & Convert your ideal customers.
I will guide you through the Capture & Convert method and introduce you to the tech set up for success before we put our learning into practise.
We will learn how to create your perfect, ideal client capturing lead magnet idea. Use my done-for-you templates to you can have your lead magnet set up in minutes. Then we set up our email system workflow can get set for converting.
Use my done-for-you email sequence that will convert your leads into sales and drop into our email system so your captures ideal customers can start converting into class sales.
During our 4 weeks together you get access to an on-demand support Inbox for your burning questions so you never have to stay stuck for long.
PLUS you benefit from a bespoke Review of your final Campaign so you can get my send-off before you send it off.
Once your campaign is finished you will get access to 10 Tips to Promote your Capture and Convert campaign.

Plus you will UNLOCK a juicy Easter campaign bonus ready for you to rebrand and share for the season.

BONUS: Case Study
Learn from a real life case study from a children’s activities provider so you can see the method in action.

What's the cost?

Capture & Convert

Pay in full £310

Split Payment Plan

3 x £104

inclusive of UK VAT.
Join us TODAY

You become top of mind when you’re top of inbox.


When does Capture & Convert start and finish?
The training material doors will open 10th June 2024. The training materials are totally self paced AND can be completed in under 2 hours which means that you decide when you start and finish, but:

My bespoke review and on-demand inbox will be available to you for 4 weeks and closes Monday 8th July at midnight. 
How do I access the course?
Once you sign up you will be emailed to confirm your space. You will get your own personalised access to your hub where the modules, resources and templates will be waiting for you which will be unlocked when the program starts.

Plus I will be dropping in your inbox once the programme starts.
How do I ask questions when the course starts?
Once you sign up you will get all the links to the on-demand inbox to ask questions and the and Ultimate notion trouble shooting guide will show you what others have been asking.

Then every week the trouble shooting guide will land in your inbox so you never miss a question.
What happens when the 4 weeks is up?
You will get lifetime access to the course materials. It’s just my live support that stops after 4 weeks. You will be eligible for a discount on power hours or strategy sessions for the future if you still need support. Or you can join The Bright Futures Marketing Club for monthly training and support.
Will you be running this again?
Like with all of my programs, I always run an intake offer therefore I cannot guarantee if this offer will return in its exact format and investment level.
I would like you to help me with this one-to-one or do this for me?
No problem, whizz me an email at [email protected] and we can arrange a discovery call.
What email system will you be using?
For the examples in the course I use MailerLite. I use this platform because it’s so simple to navigate (great for beginners) and free up to 1000 subscribers. I also give you a brief walkthrough using MailChimp.
I use a different email system to MailerLite, Is this ok?
That’s no problem. Although I won’t be navigating other email platforms, most of the same rules apply across email systems so you can still apply your learning. I do also give you a brief walkthrough using MailChimp.
Is this course right for a beginner?
Absolutely. I have built the training in a simple, bite-sized format so it doesn’t get too overwhelming. If you’re not sure whether you’re the right fit for the course, please do email me at [email protected].
What about GDPR/ Privacy policies?
I am not a lawyer, so please do check GDPR law’s in your country or I highly recommend Koffee Klatch for any Privacy Policy and GDPR templates.
Great value for money for a vast wealth of knowledge.
We feel in a much stronger position moving forward….stronger, meaningful & consistent and above all showing our customers clearly, who we are & what we are about. Thank you!
Let's do this!

What's the cost?

Capture & Convert

Pay in full £290

Split Payment Plan

3 x £99

inclusive of UK VAT.
Join the waitlist
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