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National Days and Events for November 2020

We know it can sometimes be tough to fill your social media calendar and we love utilising national days, events, and important campaigns to help. Why not pick out events that may be relevant to your target audience and show how you might be participating, celebrating or raising awareness. Below are several dates we found […]

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Tips to manage your social media when you have limited time

One of the phrases I hear a lot when I talk about social media and content creation is ‘I just don’t have the time’ for social media. Of course, for many of us the juggle struggle is really with balancing our clients, running our businesses, and managing our family commitments. The last thing on the […]

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Supporting National Work Life Week 2020

Did you know that between October 12th and 16th 2020 it is National Work Life Week? National Work Life Week is an annual campaign to get both employers and employees talking about wellbeing at work and work-life fit. Focused on employers showing existing and potential employees how their organisation is striving to be family friendly […]

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Why I invest in networking

Networking has played a huge part in my business since I got started. It has been my chance to get out there and showcase what I can do, as well as meet other businesses. I thought I would share my experience of networking and why It has been invaluable for my business. I started Dot […]

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National Days and Events for October 2020

We know it can sometimes be tough to fill your social media calendar and we love utilising national days, events, and important campaigns to help. Why not pick out events that may be relevant to your target audience and show how you might be participating, celebrating or raising awareness. Below are several dates we found […]

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Beat the jargon- What are Emojis?

What are ‘Emojis’ and why use them? Whatis.com describes an image as ‘A small image, either static or animated that represents a facial expression, an entity, or a concept (among other possibilities) in digital communications’. Whatis.com You can get an emoji for almost everything you can think of these days and emojis are being more […]

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Beat the jargon- What is Instagram Reels?

Reels is a new feature from Instagram (which has similarities with TikTok) which was released to the platform in August 2020. Instagram defines Reels as ‘….a new way to create and discover short, entertaining videos on Instagram’. Reels content doesn’t have to be brand new (you can use lots of your existing content) and is […]

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National Days and Events for September 2020

We know it can sometimes be tough to fill your social media calendar and we love utilising national days, events, and important campaigns to help. Why not pick out events that may be relevant to your target audience and show how you might be participating, celebrating or raising awareness. Below are several dates we found […]

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Beat the jargon- What is content repurposing?

I love to use the phrase ‘reuse, reduce, recycle’ when it comes to creating content marketing. Repurposing content is all about getting the most value from any marketing content you create. It is NOT just copying and pasting but thinking about other ways your audience may want to digest your content. Think of the news. […]

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Beat the jargon- What is a customer persona?

I absolutely love helping businesses identify their ideal customer. I think it is absolutely vital to identify your ‘customer personas’ when it comes to your business, and it’s a task that often gets overlooked. The Seedling Agency define Customer Persona as: ‘…a fictitious model of an ideal customer. It generally includes demographics (age, gender, location, […]

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