I love to use the phrase ‘reuse, reduce, recycle’ when it comes to creating content marketing.
Repurposing content is all about getting the most value from any marketing content you create. It is NOT just copying and pasting but thinking about other ways your audience may want to digest your content.
Think of the news. Do you prefer to read it in a paper, listen on the radio, watch on your social media or TV? Once we have a good idea about our ideal customer personas, we can think about which channels our audience may prefer to digest your marketing.
Blogs are a great example of marketing content that you can repurpose easily. Why not:
You can even repurpose video content
You can also make sure you doing some simply things like:
Repurposing your content has some great benefits. Not only does it speed up your content creation but you can also increase your audience reach and potentially gain more authority/ become a thought leader.
The more your content is seen the more credible your business becomes.
Helping you build up a content plan and providing you tips for repurposing your content is what I do best. I can help you understand your audience and build up a jam-packed social media and content plan. Get in touch to arrange a chat.