Dot & Stripe Marketing Consultancy

Beat the jargon- What is a customer persona?

I absolutely love helping businesses identify their ideal customer. I think it is absolutely vital to identify your ‘customer personas’ when it comes to your business, and it’s a task that often gets overlooked.

The Seedling Agency define Customer Persona as:

‘…a fictitious model of an ideal customer. It generally includes demographics (age, gender, location, and occupation) as well as psychographics (motivations, likes, dislikes, and pain points)’.

When you build up your customer persona, you answer a series of demographic and psychographic questions about them and once you know the answers you can build content themes and ideas which might appeal to them. Even understand what images, words and phrases grab their attention or brands that they love.

When we are marketing our businesses, we want to really focus on those most likely to buy from us, focusing on individual customers can help us to focus our marketing messages and avoid spending those tight marketing budgets everywhere.

When you build up your customer personas (you can have more than one) you want to find the perfect fit for your business. The more you know and understand them the more you can tailor to them, helping to write and create content to help them rather than just promote ourselves.

Helping you build up a picture of your ideal customers is what I do best and I would love to have you join one of my 1:1 or group sessions to help you do this. In my workshop we work through some of those demographic and psychographic questions about your ideal customer and I help you to generate ideas for your social media, blogs and other content that might appeal to them. The sessions are really interactive and very relaxed and by the end of it you will feel like you have a great action plan for your marketing.

If you would like to arrange a session or just have a chat I would love to help. Get in touch via my contact form

Book a discovery call.

Let's chat about how I can help you share the joy of your business with your perfect customers
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